SWOT Analysis in a Maritime Higher Education Institution: Strategic Planning Basis for Institutional Efficiency

Victoria Q. Paraggua, Froilan D. Mobo, Ronalyn C. Acuavera, Leah R. Villavicencio, Geraldine C. Pasa, Sheena Lee R. Atejera

Abstract


Higher education institutions conduct strategic planning to attain their goals and enhance their operations. Aiming for improved institutional efficiency, the Philippine Merchant Marine Academy (PMMA) conducted SWOT analysis to help establish an effective strategic plan. This quantitative-descriptive study, contributes to the understanding of the Strengths, Weaknesses, Opportunities and Threats (SWOT) affecting the operations of PMMA as a maritime higher education institution. Using a Likert Scale survey questionnaire, the data gathered from 767 respondents revealed that deliberate changes must be made to facilitate institutional growth. The PMMA’s strengths showed that the academy is meeting its objectives and its weaknesses are primarily process driven issues that need attention. The academy’s opportunities are external essentials that provide better chances and options for midshipmen to progress through their academic and training experiences. Most of the respondents agreed that the Academy has threats related to the ongoing COVID-19 pandemic and other future health crisis. To face many challenges brought by the globalization and the pandemic, PMMA has to develop a strategic approach based on the SWOT Analysis leading to improved efficiency. This initiative is meant to institutionalize SWOT analysis at the PMMA and encourage the practice of SWOT analysis in other higher education sectors.

Keywords


SWOT Analysis; Strategic Planning; Institutional Efficiency; Maritime Higher Education Institution

Full Text:

PDF

References


Abutal, J. (2020). Superintendent's Corner. Philippine Merchant Marine Academy. Retrieved 9 December 2021, from https://www.pmma.edu.ph/.

Adepoju, T., & Okunola, P. (2018). The Application of Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis for Managing Vocational and Technical Education (VTE) Programmes for Improved Efficiency in Nigeria. Educational Research and Reviews, 5(7). https://globaledunet.org/wp-content/uploads/2018/09/Paper-2-Okunola.pdf

Aisyi, G., & Zulkarnain, L. (2020). SWOT Analysis in an Educational Institution (Case Study: Baitul Qur’an Islamic Boarding School, Depok). Jurnal Ekonomi Dan Perbankan Syariah, 8(1). https://doi.org/10.46899/jeps.v8i1.177

Amos, N. B., Dogo, E. B., Egwakhe, J. A., & Umukoro, J. E. (2021). Operational Resilience and Efficiency of Private Universities in Southwest Nigeria: The COVID-19 Pandemic Experience. Journal of Business and Entrepreneurship, 10(1), 1–14. https://ojs.sampoernauniversity.ac.id/index.php/JOBE/article/view/203/125

Apriyani, R., Bandono, A., Purnomo, J., & S. (2019). Development Strategy of Education Curriculum in STTAL. International Journal of ASRO, 10(3), 99–104. http://asrojournal-sttal.ac.id/index.php/ASRO/article/view/165/120

Campara, L., Francic, V., & Bupic, M. (2017). Quality of maritime higher education from seafarers’ perspective. Scientific Journal of Maritime Research, 31(2). https://doi.org/10.31217/p.31.2.8

Cruz, R. (2021, December 10). Still preferred! Maritime veterans explain why Filipinos are still no. 1. The Manila Times. https://www.manilatimes.net/2021/06/25/supplements/still-preferred/1804511

Fan, L. (2020). Research on the method of seafarers’ competence assessment in China based on Delphi Method and Swot Analysis. Maritime Commons: The Digital Repository of the World Maritime University. https://commons.wmu.se/cgi/viewcontent.cgi?article= 1286&context=msem_dissertations

George, B., Walker, R. M., & Monster, J. (2019). Does Strategic Planning Improve Organizational Performance? A Meta‐Analysis. Public Administration Review, 79(6), 810–819. https://doi.org/10.1111/puar.13104

Gurel, E., & Tat, M. (2017). SWOT Analysis: A Theoretical Review. The Journal of International Social Research, 10(51). https://doi.org/10.17719/jisr.2017.1832

International Maritime Organization. (2019). Women in Maritime. IMO.https://www.imo.org/en/OurWork/TechnicalCooperation/Pages/WomenInMaritime.aspx

Jackson, T. (2021, September 27). Strategic Planning: The Ultimate Guide To Preparing, Creating, & Deploying Your Strategy. ClearPoint Strategy. Retrieved October 28, 2021, from https://www.clearpointstrategy.com/strategic-planning-ultimate-guide/

Khalid, J., Ali, A., Khaleel, M., Islam, M., & Shu, Q. (2017). Towards Global Knowledge Society; A SWOT Analysis of Higher Education of Pakistan in Context of Internationalization. Journal of Business, 2(2). https://doi.org/10.18533/job.v2i2.65

Liu, J. (2019). A Quantitative Study on Student Financial Aid of a Local Undergraduate College in China. World Journal of Education, 9(6). https://files.eric.ed.gov/fulltext/ EJ1235340.pdf

Mallam, S., Nazir, S., & Renganayagalu, S. (2019). Rethinking Maritime Education, Training, and Operations in the Digital Era: Applications for Emerging Immersive Technologies. Journal of Marine Science and Engineering, 7, 428. https://doi.org/10.3390/jmse7120428

Oshavillo, G. (2020). A Paradigm Shift of Learning in Maritime Education amidst COVID-19 Pandemic. International Journal of Higher Education, 9(6), 164–177. https://files.eric.ed.gov/fulltext/EJ1277930.pdf

Paraggua et.al (2021).Conquering the Stormy Seas of the Pandemic: Appropriateness and Effectiveness of Covid-19 Response in a Maritime Quasi-Military Institution. Department of Research, Development and Extension, Philippine Merchant Marine Academy.

Pratt, M. (2016, August). Strategic Planning. Techtarget.https://searchcio.techtarget.com/

definition/strategic-planning

Selvitopu, A., & Kaya, M. (2020). Looking Inside the Strategic Plans: Strengths and Weaknesses of Turkish Higher Education Institutions. Qualitative Research in Education, 9(1), 32. https://doi.org/10.17583/qre.2020.4111

Shvardak, M. (2021). SWOT-Analysis as a Strategic Management Tool of the Quality Training of the Future Educational Institution Head. Ilkogretim Online - Elementary Education Online, 20(1), 958–967. https://doi.org/10.17051/ilkonline.2021.01.96

Tuncay, M. (2015). SWOT Analysis in Strategic Management and a Sample Applicatıon in Public. International Research Journal of York University, 2(3), 276–301. https://mpra.ub.uni-muenchen.de/67213/

Wang, X., Li, M., & Cao, J. (2018, June). SWOT Analysis of the Old and New Campus of the University and Its Countermeasures. Advances in Social Science, Education and Humanities Research, Proceedings of the 2018 2nd International Conference on Education, Economics and Management Research (ICEEMR 2018). https://doi.org/10.2991/iceemr-18.2018.81

White, S. (2018, December 19). What is SWOT analysis? A strategic tool for achieving objectives. CIO from IDG. https://www.cio.com/article/3328853/swot-analysis-defined.html

World Health Organization. (2021, June 22). UNESCO and WHO urge countries to make every school a health-promoting school. WHO. https://www.who.int/news/item/22-06-2021-unesco-and-who-urge-countries-to-make-every-school-a-health-promoting-school

United Nations Sustainable Development Group. (2020, August). 2 POLICY BRIEF: EDUCATION DURING COVID-19 AND BEYOND. UNSDG. https://unsdg.un.org/resources/policy-brief-education-during-covid-19-and-beyond

Vitan, D. (2017). The SWOT Analysis of Pre-university Education. “Ovidius” University Annals




DOI: http://dx.doi.org/10.37905/aksara.8.1.631-648.2022

Refbacks

  • There are currently no refbacks.


Copyright (c) 2022 Aksara: Jurnal Ilmu Pendidikan Nonformal

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Publisher:
Magister Pendidikan Nonformal Pascasarjana Universitas Negeri Gorontalo
Jl. Soedirman No. 06 Gorontalo 96128 e-mail: jurnalaksara@ung.ac.id
http://ejurnal.pps.ung.ac.id