Basic Financial Literacy Training Program as a Rural Communities Empowerment in the Digital Economy Era

Nur Asiyah Qudsi, Sri Nurhayati

Abstract


Large number of community members in rural area being duped by bogus investments, entangled with loan sharks, and having business difficulties. These situations demonstrate the lack of financial literacy within the rural communities. This study aimed to analyze the empowerment process of rural community through basic financial literacy improvement training program in Cidaun, Cianjur district. Method used in this study was descriptive with qualitative approach. The data collected through in-depth interviews, non participative observation, and documents study. The subject in this study were 10 family leaders in the rural communities of Cidaun, 1 social activist, and 1 Village leader. Data were analyzed through triangulation process to maintain its validity and reliability. The study found that the basic financial literacy training program was effective to improve rural communities’ basic financial literacy and raising the community’s awareness on how to deal proportionally with the upcoming digital economy. The study suggested that all stakeholders in the rural community to create sustainable financial literacy training program in this era of digital economy.

Keywords


Basic Financial Literacy Training Program; Rural Communities; Digital Economy; Empowerment

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DOI: http://dx.doi.org/10.37905/aksara.9.2.997-1008.2023

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